
Turn Your Combat Sports Knowledge Into A Coaching Business That Supports Your Life.
Watch this 5 minute training video to see exactly how combat coaches are building predictable income without sacrificing their own training.
Most Fighters Never Make It To Full-Time Coaching.
Not because they’re bad coaches.
Not because they don’t know enough.
Because nobody ever taught them how to turn their skills into a business.
They know how to fight.
They know how to train.
They know how to teach.
But they don’t know how to consistently attract clients, keep them long-term, and create an income that gives them freedom.
That’s exactly why I created Combat Coach Academy.
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Does This Sound Familiar?
✓ You know enough to coach but struggle finding clients.
✓ You rely on gyms, classes or word-of-mouth for work.
✓ Your income feels unpredictable.
✓ You’re constantly trading time for money.
✓ You’d love to spend more time training but can’t justify it financially.
✓ Deep down, you know you could build something bigger.
If that’s you, you’re in the right place.

Build A COACHING BUSINESS THAT FUNDS YOUR TRAINING
Turn Your Combat Sports Knowledge Into A Coaching Business That Supports Your Life.




Here’s What You Get Inside
Everything you need to build a coaching business that funds your training.
The Complete Curriculum
A step-by-step roadmap that takes you from getting your first paying clients to building a coaching business that creates income, freedom, and long-term impact.
You’ll learn how to:
Get your first paying clients
Improve retention and coaching delivery
Build systems that create consistency
Develop assistant coaches
Create a business that doesn’t depend entirely on you
Private Coach Community
Surround yourself with ambitious boxing, Muay Thai, MMA and BJJ coaches who are building real businesses.
No negativity.
No keyboard warriors.
No endless theory.
Just coaches helping coaches.
Share wins, ask questions, get feedback, and learn from people walking the same path.
Weekly Coaching Calls
Get direct feedback on your coaching business every week.
Bring your wins, challenges and questions so you always know exactly what to do next.
Inside the calls we’ll cover:
Client acquisition
Retention systems
Coaching delivery
Staff development
Business growth
Leave every call with clarity and action.
Direct Access To Matt Webb
When you get stuck, you’re never left figuring it out alone.
Ask questions, get feedback, and solve problems quickly without waiting for the next coaching call.
Get support on:
Coaching systems
Client retention
Staff management
Marketing and lead generation
Business decisions
Real support when you need it.
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The Results You Get
More Clients
Generate consistent coaching enquiries and attract the right students.
Better Retention
Keep members longer and increase the lifetime value of every client.
More Time To Train
Build systems that give you your time back and allow you to focus on coaching.
More Freedom
Create income without coaching every hour of every day.
More Clients. More Time. More Freedom. More Impact.


The Complete 5-Phase Curriculum
Most combat coaches don’t need more techniques.
They need a clear path from being a good coach to building a coaching business that creates income, impact and freedom.
That’s exactly what this curriculum is designed to do.
Each phase builds on the one before it, taking you from your first paying clients through to building a coaching business that can operate without relying on you every hour of every day.
Phase 1: Foundation Coach
Get Your First Paying Clients
Learn how to identify your ideal client, create a simple offer, start conversations and confidently sell your coaching.
Inside this phase you’ll learn:
Positioning yourself as a coach
Finding your first clients
Creating simple offers
Running consultations
Delivering a great first experience
Outcome: Your first paying clients.
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Phase 2: Established Coach
Develop Retention, Communication & Coaching Skills
Getting clients is one thing.
Keeping them is what creates a real coaching business.
Learn how to improve your coaching delivery, communication, accountability systems and client experience so students stay longer and get better results.
Inside this phase you’ll learn:
Retention systems
Accountability frameworks
Goal setting
Communication skills
Delivering a premium coaching experience
Outcome: Better retention and more predictable income.
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Phase 3: Performance Coach
Build A Business That Supports Your Life
Most coaches become trapped inside their own business.
This phase shows you how to create systems that improve consistency while giving you more time back.
Inside this phase you’ll learn:
Coaching systems
Session structures
Curriculum development
Client management systems
Time management frameworks
Outcome: More income, more consistency and more time to train.
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Phase 4: Head Coach
Build A Team & Focus On Your Top Athletes
At this stage you’re no longer trying to do everything yourself.
You’ll learn how to develop assistant coaches, delegate responsibilities and build a team that supports your vision.
Inside this phase you’ll learn:
Staff development
Coach onboarding
Leadership skills
Delegation systems
Team culture
Outcome: A coaching business that no longer depends entirely on you.
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Phase 5: Professional Coach
Build A Coaching Legacy
This is where the business becomes bigger than the coach.
Build systems, staff and structure that allow the business to continue growing while giving you maximum flexibility and freedom.
Inside this phase you’ll learn:
Leadership at scale
Team management
Advanced systems
Business optimisation
Long-term growth strategies
Outcome: A coaching business that runs without you needing to be everywhere at once.
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The End Result
A coaching business that:
Attracts clients consistently
Keeps members longer
Produces predictable income
Develops quality coaches
Gives you more time to focus on coaching, training and family


Private Coach Community
Most combat coaches operate alone.
They spend years trying to figure everything out themselves, making avoidable mistakes, and second-guessing every decision because they don’t have the right people around them.
The Private Coach Community gives you direct access to a group of ambitious boxing, Muay Thai, MMA and BJJ coaches who are all working toward the same goal:
Building better coaching businesses.
This isn’t a place for ego, keyboard warriors or endless debates.
It’s a community built around growth, accountability and action.
Connect With Like-Minded Coaches
Build relationships with coaches who understand your world.
Share ideas, learn from different experiences and surround yourself with people who are actively building rather than complaining.
Share Wins & Challenges
Whether you’ve signed your first client or hit a roadblock in your business, you’ll have people who understand the journey and can help you move forward.
Get Answers & Solutions
Instead of spending hours searching YouTube or scrolling social media, get practical answers from coaches who have already solved similar problems.
No Negativity. No Ego.
The community is built around mutual respect, accountability and continuous improvement.
Everyone is there to become a better coach and build a better business.
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Why The Community Matters
Trusted Environment
A private community for serious coaches who are committed to improving their craft and growing their business.
Accountability That Drives Results
Stay focused, take action and keep moving forward with support from coaches who understand exactly what you’re building.
Share & Learn Every Day
Learn from real experiences, real conversations and real coaching businesses.
Raise The Standard Together
When the people around you improve, you improve too.
The fastest way to grow as a coach is to spend more time around coaches who are already doing what you want to do.
You don’t have to build this alone.


Weekly Coaching Calls
Most coaches know what they should be doing.
The problem is they don’t always know what to do next.
That’s where the Weekly Coaching Calls come in.
Every week, we jump on a live coaching call where you can bring your wins, challenges, questions and roadblocks.
Instead of spending weeks trying to figure things out on your own, you’ll get direct feedback and leave with a clear plan of action.
Get Expert Feedback
Receive direct feedback on your coaching systems, client retention, offers, staff development and business growth strategies.
No guesswork.
No endless trial and error.
Just practical advice you can apply immediately.
Bring Your Challenges
Stuck on a problem?
Bring it to the call.
Whether you’re struggling to get clients, keep members, improve your coaching systems or develop staff, you’ll get real-world solutions from someone who’s been there before.
Celebrate Wins
Growth happens faster when you’re surrounded by people moving in the same direction.
Share your wins, learn from others and build momentum alongside coaches who are actively improving.
Leave With Clarity
Every call is designed to help you move forward.
You’ll leave knowing:
What to focus on next
What to stop wasting time on
Where your biggest opportunities are
The next action to take
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Why Weekly Coaching Matters
Accountability
Stay consistent and keep moving forward even when motivation drops.
Save Time
Avoid costly mistakes and learn from proven systems instead of figuring everything out through trial and error.
Level Up Faster
Accelerate your growth by learning from real coaching businesses, not theory.
Build More Freedom
Create systems and structure that allow you to coach at a high level without being trapped in your business.
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Real conversations. Real feedback. Real results.
One hour per week can completely change the trajectory of your coaching business.


Direct Access To Me
Building a coaching business can feel simple when things are going well.
The challenge comes when you hit a roadblock.
A client leaves unexpectedly.
You’re unsure how to price your services.
A staff member isn’t performing.
Your retention drops.
You’re working hard but not seeing progress.
Most coaches spend weeks trying to figure these problems out on their own.
Inside Combat Coach Academy, you don’t have to.
You’ll have direct access to me so you can get answers, feedback and support when you need it most.
Ask Anything
Get help with questions relating to:
Client acquisition
Retention systems
Coaching delivery
Staff development
Leadership
Pricing
Business systems
Growth strategies
If it’s affecting your coaching business, we’ll work through it.
Get Feedback
Sometimes the difference between success and frustration is having someone look at the problem from a different angle.
Send through your ideas, offers, systems or plans and get practical feedback based on real-world experience inside combat sports.
Solve Problems Faster
The longer a problem sits, the more expensive it becomes.
Instead of spending weeks guessing, get clarity quickly and keep moving forward.
Learn From Someone Who’s Been There
Everything I teach inside Combat Coach Academy comes from years spent as:
A fighter
A coach
A gym owner
A business operator
The advice isn’t theory.
It’s built from real lessons, real mistakes and real experience.
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Why Direct Access Matters
Faster Decisions
Stop overthinking and start taking action with confidence.
More Momentum
Keep moving forward instead of getting stuck on small problems.
Better Results
The right advice at the right time can save months of frustration.
Ongoing Support
You’re not buying a course and being left on your own.
You’ll have access to guidance throughout the journey.
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You don’t have to build your coaching business alone.
Ask questions. Get feedback. Keep growing.

IIt’s About Creating Options.
Imagine having enough coaching income that:
✓ You choose your schedule.
✓ You train because you want to, not when you can.
✓ You stop stressing about money.
✓ You build a reputation people respect.
✓ You create a career around the sport you love.
That’s the real goal.
I✓ Complete Combat Coach Academy Curriculum
✓ Step-By-Step Client Acquisition Framework
✓ Client Retention Systems
✓ Weekly Group Coaching Calls
✓ Private Community
✓ Direct Coach Support
✓ Future Updates
Total Value: Priceless
Your Investment Today: $7
What if I’m brand new to coaching?
Perfect. This was built specifically for coaches trying to get started.
What if I already coach clients?
You’ll learn systems to attract more clients, keep them longer and create more freedom.
Will this work for boxing only?
No. Boxing, Muay Thai, MMA, BJJ, Karate, Taekwondo and most combat sports coaches can apply these principles.
How much time do I need?
Most coaches can implement the material in a few hours each week.
Do I need a large social media following?
No. Many coaches get their first clients through relationships, referrals and simple outreach.
Can I cancel anytime?
Yes. Cancel whenever you like.
This isn’t for tyre kickers.
If you’re joining “just to look around,” don’t.
If you’re not serious about being a combat coach skip this entirely.
If commitment isn’t your thing, this won’t help you.
The combat coach academy is for people ready to build a weekly recurring revenue
not people “trying things out.”
I want members who show up, execute, and actually want to win.
If that’s you, start the trial.
If not, save us both the time and leave this page immediately.
This isn’t for tyre kickers.
If you’re joining “just to look around,” don’t.
If you’re not serious about scaling a subscription offer, skip this entirely.
If commitment isn’t your thing, this won’t help you.
Subscription Kings is for operators - people ready to build a weekly recurring revenue machine, not people “trying things out.”
I want members who show up, execute, and actually want to win.
If that’s you, start the trial.
If not, save us both the time and leave this page immediately.





I’ve spent most of my life in combat sports.
As a fighter, coach, gym owner, and business operator, I’ve seen talented coaches struggle for years because nobody ever taught them how to build a business around their skills.
Most combat coaches know how to teach.
Very few know how to consistently get clients, keep them long-term, and create an income that doesn’t depend on being on the mats 12 hours a day.
That’s why I built Combat Coach Academy.
Not to create influencers.
Not to teach complicated marketing tactics.
Not to turn coaches into salespeople.
The goal is simple:
Help good coaches build a coaching business that supports the life they actually want.
A business that brings in clients consistently.
Keeps members longer.
Creates predictable income.
And gives them more time to focus on coaching, training, family, and the things that matter most.
Over the years I’ve helped build and grow a combat sports facility with hundreds of active members, developed coaches from complete beginners through to professional-level fighters, and created systems that allow coaching businesses to operate without the owner needing to be everywhere at once.
Everything inside this program comes from real-world experience.
No theory.
No borrowed strategies.
Just practical systems that work in combat sports.
If you’re willing to do the work, I’ll help you build it.
See you inside.
— Matt Webb

I’ve spent most of my life in combat sports.
As a fighter, coach, gym owner, and business operator, I’ve seen talented coaches struggle for years because nobody ever taught them how to build a business around their skills.
Most combat coaches know how to teach.
Very few know how to consistently get clients, keep them long-term, and create an income that doesn’t depend on being on the mats 12 hours a day.
That’s why I built Combat Coach Academy.
Not to create influencers.
Not to teach complicated marketing tactics.
Not to turn coaches into salespeople.

The goal is simple:
Help good coaches build a coaching business that supports the life they actually want.
A business that brings in clients consistently.
Keeps members longer.
Creates predictable income.
And gives them more time to focus on coaching, training, family, and the things that matter most.

Over the years I’ve helped build and grow a combat sports facility with hundreds of active members, developed coaches from complete beginners through to professional-level fighters, and created systems that allow coaching businesses to operate without the owner needing to be everywhere at once.
Everything inside this program comes from real-world experience.
No theory.
No borrowed strategies.
Just practical systems that work in combat sports.
If you’re willing to do the work, I’ll help you build it.
See you inside.
— Matt Webb

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Make sure your sound is turned ON
Make sure your sound is turned ON



❌ Big teams. More headaches. More management.
❌ Burnout from juggling all the tasks
❌ Hustle and business first
It’s simple. High-ticket profits without the high-ticket grind.
It combines the cash flow of high-ticket with the automation of low-ticket models, creating a business that works for you, not the other way around.
Here’s how it works:
High-Ticket Profitability:
You still get high-ticket revenue - but without the constant hustle of chasing clients, running sales calls, and praying your ads don’t tank this week.
Low-Ticket Automation:
Leads come in automatically. No bloated team. No ad-spend roulette. The Subscription Vortex funds itself as it scales, keeping your expenses predictable and your margins high.
The "Vortex":
Once a client’s in, they don’t just drop off after one sale.
They’re nurtured, retained, and turned into long-term, high-value customers.
It’s not about signing a client once. It’s about keeping them for the long haul and growing their Lifetime Value (LTV).
And here’s the kicker:
The longer it runs, the stronger it gets.
Turning your business into a self-sustaining, predictable revenue machine while seamlessly ascending subscribers to your high-ticket offers












I personally build:
→ Your low-ticket front-end offer
→ Two conversion-boosting bump offers
→ A backend implementation-call upsell (100% show rate)
→ A downsell version
→ A final backend ascension (your high-ticket or subscription offer)
→ All landing pages
→ All checkout pages
→ All upsell/downsell flows
→ All tracking
→ All automations
→ All triggers
→ All email workflows
→ All backend logic
Every piece is built from scratch - not outsourced, not templated, not generic.
This funnel is engineered to:
✔ Cover all your ad costs
✔ Create buyers fast
✔ Build trust instantly
✔ Lift your overall ROAS
✔ Create repeat purchases
✔ Warm buyers for backend ascension
I write and install every:
→ Purchase email
→ Upsell sequence
→ Downsell sequence
→ Revival sequence
→ Ascension funnel
→ Show-up sequences
→ Subscription or high-ticket conversion workflows
→ Long-term buyer nurturing automation
Your entire backend runs itself.


This includes:
→ All ad creatives
→ All ad copy
→ All campaign structures
→ All retargeting Pixel + data setup
→ Testing frameworks
→ Conversion tracking
→ KPI dashboards
And unlike other DFY “services”, I don’t hand you a funnel and leave.
I launch and manage your ads until your first 10 buyers come through the door.
No guesswork. No wasted money. No confusion.

(Value: $9,100)
You get access to:
→ Weekly coaching
→ Offer creation
→ Funnels
→ Subscription systems
→ Scaling frameworks
→ Retention training
→ Ascension strategies
→ All courses & modules
→ All scripts & templates
You are supported for the full ride.


(Value: Priceless)
You can message me directly for:
→ Strategy
→ Funnel tweaks
→ Offer refinement
→ Ad creative feedback
→ Troubleshooting
This level of access is unheard of.


(Value: $4,000+)
For 4 weeks, you have:
→ Unlimited calls
→ Unlimited clarity
→ Unlimited reviews
→ Unlimited adjustments
→ Unlimited support
Whatever you need - I’m there.



This isn’t a mass-market offer.
I build every single page, automation, email, ad, and workflow myself.
No freelancers. No agency team. No interns.
Because of that, I only take on 3 clients at a time.
Once those spots are filled, the application closes until a slot opens up.









Need Help? [email protected]
You don’t need to be. I build the entire system for you — every page, automation, integration, and workflow.
You only need to approve the assets and watch buyers come in.
The full build takes about 4 weeks. Most clients begin seeing buyers within 24-48 hours of launching ads.
No. This system was built for cold traffic. Most of my clients start with zero audience and scale quickly.
If you sell coaching, education, consulting, or done-with-you services — yes. This system is built specifically for service-based experts.
No. This model runs with one VA — or even just you.
Once the funnel is converting, scaling becomes simple. Subscription Kings™ gives you the roadmap to scale to $50k–$100k/month.
Investment is discussed after your application is approved. We only work with qualified, aligned clients — not tire-kickers.
